Free People Cherry Bag Charm — Courtesy of BaubleBar and Gucci

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Bag charms are back in a big way, and they’re converting even the most simplistic dressers to a maximalist aesthetic. From the runway to social media to street style, this undeniably fun accessory seems to have everyone in a chokehold.

On TikTok, the hashtag “birkinify” is trending, and describes the act of adorning one’s handbag — Hermès Birkin or other — with charms, keychains, twillies and beads. Dua Lipa and Lily Allen are just two famous faces spotted with decked out Birkin bags, and Gigi Hadid recently jazzed up her mini yellow Miu Miu with an assortment of charms, including her coveted Bag Ting from String Ting.

Below, we rounded up 17 bag charms that are the epitome of playful meets chic, from a variety of independent designers and large fashion houses like Loewe, Gucci and Prada. Plus, they make the perfect Valentine’s Day gift.

Versace La Medusa Charm

This dream V-Day present is available in four equally adorable colorways.

Free People Friendship Swag Charm

Available in three charm varieties.

Vera Bradley UO Exclusive 3D Bunny Bag Charm

$19.99 $35 43% off

Part of Urban Outfitters’ exclusive collection of Vera Bradley re-editions.

Loewe Anagram Pebble Keyring in Brass

This engraved brass keyring is also available in silver.

Anthropologie Icon Pearl Bag Charm

An Anthro bestseller. Shop the retailer’s complete collection of bag charms, shoe charms and jewelry charms here.

Tory Burch Pearl Key Ring

Timeless.

Susan Alexandra Lolita Bag Charm Keychain

Check out more of Susan Alexandra’s sweet beaded designs.

Tory Burch Sheep Key Fob

A match made in leather and shearling heaven.

Gucci Dog-Shaped Bag Charm

And one for the cat lovers.

Baublebar Custom Pisa Bag Charm

Select 10 beads from dozens of choices: hearts, faces, disco balls, snacks and so on. While this custom option likely won’t arrive in time for Valentine’s Day, it may very well be worth the wait. Check out more of Baublebar’s ready-to-ship bag charms here.

BaubleBar Pearl And Bead Bag Charm

A similar look without the customization.

String Ting Big Chakra Energy Bag Ting

Gigi Hadid, Dua Lipa, Kendall Jenner, Justin Bieber and Blackpink are just a few famous fans of String Ting.

Madewell Double Heart Beaded Bag Charm

A similar design in a more neutral colorway.

Loewe Squid Bag Charm in Wool Felt

No one does charms quite like Loewe.

Coach Cherry Bag Charm

Coach also makes some of the best bag charms in the game.

Prada Leather Bag Charm and Keychain

For more luxe finds, check out Prada’s full assortment of bag charms, keychains and key rings.

Free People Cherry Bag Charm

One more cherry charm for good measure.

Bag Charms Are Dominating Celebrity Street Style — These 17 Make the Perfect Valentine’s Day Gift