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The sustainable shoe game is at an all-time high, and with Jessica Alba, Gwyneth Paltrow, Ben Affleck, Sophie Turner and Eva Longoria as just a few of the celebrities sporting Løci, this London-based company is seriously leading the pack. Through tonight, the brand is running its Cyber Monday sale, offering up to 60 percent off sitewide and an additional 10 percent savings with code EXTRA10, for up to 64 percent off retail.
The Black-owned brand crafts luxury sneakers for men and women from responsibly sourced, 100-percent vegan materials in eco-conscious factories. In 2022, Academy-Award winning actor and environmentalist Leonardo DiCaprio announced his investment in the company, and earlier this year, Løci released its first exclusive sneaker collaboration with none other than Nicki Minaj.
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The brand is known for using a variety of innovative materials, including recycled ocean plastic and its new 100-percent animal-free “bio leather,” constructed from corn waste and recycled textile materials. The fabric is water-resistant and more durable than commercial animal hide.
Prices usually range from $112 to $200, but dozens of models are up to 64 percent off through tonight, Dec. 2. Shop the entire savings event at lociwear.com, and see a handful of our top picks below, including styles from actress Lucy Hale’s curated collection.

Løci Legend
The high-tops Lucy Hale is sporting above are currently 64 percent off.
Løci Origin
The sneaker that started it all, inspired by a classic tennis-style shoe.
Løci Classic
As with all Løci models, the Classic is available in both men and women’s sizing.
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