Who was the most powerful star on the 2024 awards season red carpet? Which fashion label attracted the greatest amount of attention? From the Golden Globes to the Oscars, who emerged as an utter surprise? These and other questions will be answered in a special webinar set for Wednesday, April 24.
“The Red Carpet Power Rankings: The Official Recap” presentation will serve as the wrap-up to the awards season partnership between The Hollywood Reporter and Launchmetrics — the leading software, data and insights company in fashion, lifestyle and beauty. It will dive into the details of 2024’s buzzy season teeming with high-wattage fashion brands, offering an insider’s look at how luxury labels score millions of dollars in earned exposure while navigating what’s a necessity of mainstream consumer awareness: celebrity dressing.
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In January, THR and Launchmetrics announced this exclusive editorial partnership to explore for the first time a true data-driven narrative for brands was seen on red carpets. The webinar will highlight both the methodology and the brands that experienced proven success in earned exposure.
THR‘s season-long look at the red carpets of the six major broadcast awards shows — the Golden Globes, Emmys, Critics Choice Awards, Screen Actors Guild Awards, Grammy Awards and Academy Awards — reveals both the people and brands that led the pack in editorial stories and social media frenzy. From best-dressed lists to viral moments, brands and fashion fans alike will enjoy insight into the hot topics and names on everyone’s lips following each event. Among the findings were that the 2024 Academy Awards generated a staggering $1.1 billion in earned exposure for brands.
The April 24 webinar will feature a trio of speakers: Alison Bringé, chief marketing officer at Launchmetrics; Laurie Brookins, THR contributing writer; and THR deputy editor Degen Pener. Admission to the presentation is complimentary but advance registration is required. For more details and to register, click here.
